As Per my study there are hundreds of Dating sites and even Social sites serve the same purpose. Now the biggest task is how to create space and to attract target audience.
I am listing four basic problems with dating site and how to address them:
Free membership - Most of the dating site offer free membership to user. This will affect the credibility of a site. So it is advisable to put some membership fee to get serious user.
Usability & Lengthy forms - Normally all the dating site lack of usable design and have lengthy registration procedure where user have to fill lot of forms and to disclose personal information. So we suggest gather the information in bits at various level like searching, chatting etc.
Spamming and Security - One fine day I registered to a dating site and find few messages in my message box, I got excited ahh I have a date to night great but… L found they were spam and advertising messages. Think what will be my reaction? So data security of personal and financial information of members is of prime importance, avoid spamming and lot of advertisements on profile pages use strategically placed Google adsense and a header banner. This can be done through using implementing standard encryption standards like SSL for online payment, advance switching standard for data transferring etc.
Business Propositions - Most of the dating sites generate their revenue from space selling and registration. This approach leads to higher registration fees or bulk advertisement which effects the design and distract user attention. Rather we suggest to apply innovative business practices like tie up eating joints, restaurants, hotels and offer good discounts and coupons to the user or the couple book the venue through your site. This will be and added feature and service which other sites didn’t offer.
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