Few Guide Lines for Great Websites

Guidelines for Content writing:

1. Chunk text content - no long paragraphs & Use simple words – Less is more.
2. Write in an active voice.
3. Write for the reader.
4. Deliver a clear and concise message.
5. Write call to action statements - prompt the user to take action.
6. Create 250-500 word pages and leave good amount of white space
7. Focus on benefits, not features.
8. Draw attention to important points.

• use bulleted or special characters lists to grab the readers attention
• bold fonts, and italics etc.

9. Avoid repetition
10. The first words in a paragraph should get people to stop skimming and start reading.
11. The last words in a paragraph should build momentum and curiosity so the visitor keeps reading.
12. Keep subject, verbs and objects near to each other.
13. Adding relevant hyperlinks in text.

Guidelines for Design:

1. Multiple browser support.
2. Compliance with common HTML specifications ( Link - www.w3.org)
3. Small byte-wise graphics
4. Provide textual alternatives for image and follow SEO naming conventions for Images.
5. Every page should carry Toll Free Number and Email Link
6. Use red color for any kind of call for action buttons.
7. Few common web 2.0 standards
1. Horizontal, simple & distinguishable Navigation -- principle of simple navigation

i.Positioning permanent navigation links apart from content

ii.Differentiating navigation using color, tone and shape

iii.Making navigation items large and bold

iv.Using clear text to make the purpose of each link unambiguous

2. Plenty of white space
3. Rounded Shapes

· Use a rectangle website container and rounded shapes for interface boxes.

· Use a rounded-shape website container and keep the content divs and navigation very straight.

4. Shades -- Don’t overdo with shades
5. Font -- Sans Serif, Arial or Helvetica -- Font-Size: Oversized (12 to 14)
6. Pastell colors
7. Buttons – Round shape preferred
8. Centered oriented page alignment
9. Making the site's subject look good, rather than making the webpage design look good. In other words Design the content, not the page.
10. Strong color and 3D effects used to draw attention to the content
11. Descriptive HTML (XML style)
12. Footers

Few Guide Lins for Great Websites

Guidelines for Content writing:

1. Chunk text content - no long paragraphs & Use simple words – Less is more.
2. Write in an active voice.
3. Write for the reader.
4. Deliver a clear and concise message.
5. Write call to action statements - prompt the user to take action.
6. Create 250-500 word pages and leave good amount of white space
7. Focus on benefits, not features.
8. Draw attention to important points.

• use bulleted or special characters lists to grab the readers attention
• bold fonts, and italics etc.

9. Avoid repetition
10. The first words in a paragraph should get people to stop skimming and start reading.
11. The last words in a paragraph should build momentum and curiosity so the visitor keeps reading.
12. Keep subject, verbs and objects near to each other.
13. Adding relevant hyperlinks in text.

Guidelines for Design:

1. Multiple browser support.
2. Compliance with common HTML specifications ( Link - www.w3.org)
3. Small byte-wise graphics
4. Provide textual alternatives for image and follow SEO naming conventions for Images.
5. Every page should carry Toll Free Number and Email Link
6. Use red color for any kind of call for action buttons.
7. Few common web 2.0 standards
1. Horizontal, simple & distinguishable Navigation -- principle of simple navigation

i.Positioning permanent navigation links apart from content

ii.Differentiating navigation using color, tone and shape

iii.Making navigation items large and bold

iv.Using clear text to make the purpose of each link unambiguous

2. Plenty of white space
3. Rounded Shapes

· Use a rectangle website container and rounded shapes for interface boxes.

· Use a rounded-shape website container and keep the content divs and navigation very straight.

4. Shades -- Don’t overdo with shades
5. Font -- Sans Serif, Arial or Helvetica -- Font-Size: Oversized (12 to 14)
6. Pastell colors
7. Buttons – Round shape preferred
8. Centered oriented page alignment
9. Making the site's subject look good, rather than making the webpage design look good. In other words Design the content, not the page.
10. Strong color and 3D effects used to draw attention to the content
11. Descriptive HTML (XML style)
12. Footers